Our Business Model

By moving away from the traditional brokerage business model and focusing more on our agents and their ability to do business, Choice is changing the real estate environment.

Our business model is formed with these ideas in mind:

  • No desk fees, Royalty Fee rebates and lucrative recruiting incentives
  • A online Office lets agents work and sell from anywhere
  • Paperless Transactions via DocuSign Rooms (DSR) for Real Estate
  • Instant access to online education resources, training, and technical support

Your Compensation

Best in Class

We only hire experienced agents who have a history of success and proven results. This guarantees a favorable commission split (starting at 80%) for all of our agents. 100% commission splits are given to agents once Choice receives $15,000 for the year.

Additional fees include small Document Reviewing Fee for each home bought and sold, and capped E & O fees. Partial rebates are available for the 6.5% royalty fees when certain agent milestones are reached.

Marketing and Tech Packages

Included for ALL Coldwell Banker Choice Properties Agents

  • IDX Websites
  • CB National Tech Suite (CBx, Seller Leads, eMarketing)
  • Online Education
  • HelpDesk Live for IT & Marketing
  • Online Office Cloud Dashboard
  • DocuSign & ZipForm Accounts
  • CB Zap CRM - Lead Generation Tool
  • Single Property Website
  • Agent Website Domain
  • Auto Property Flyers
  • Property URL’s

Recruiting Incentives

When you introduce a prospective agent to CB Choice Properties you will earn 4% of the adjusted gross commission income (AGCI*) until they cap each year for four years! Plus you can earn money on agents referred by the agent you recruited.

For example, the average check you will receive for a $400K sale is $374! And if the agent you helped recruit hits the cap that year, that’ll be $3,000 extra in your pocket each year!

If you plan on successfully referring & hiring more than 5 agents we encourage you to talk with us to develop a custom plan and compensation that matches.

*AGCI = Sales Price X Sales Commission – Any Referral Fees & Royalty Fees
*ACCI = $400k X 2.5% = $10k - 6.5% = $9,350
Tier 1 = 4% X $9,350 = $374 (Capping @ 8 Units = $3k/yr/agent)
Tier 2 = 1% X $9,350 = $93.50 (Capping @ 8 Units = $750/yr/agent)

Loyalty Rewards is a way for CB Choice Properties to thank you for referring agents who complement our established teams and reflect our core values.

1st Generation Referral:

Compensation is based on 4% of their AGCI, less any royalty fee and referral fees.

2nd Generation Referral:

Compensation is based on 1% of their AGCI, less any royalty fee and referral fees.

Bring in just 5 agents who cap and they each bring 2 more and earn $22,500/yr!


$3k/agent X 5


$750k/agent X10


Think of the possibilities! If you bring in 10 agents who cap and they bring in 10 who also cap… you’ll earn $105k/yr!

Loyalty Rewards

The Loyalty Rewards creates an incentive for you to attract sales associates to our company. Through this program, the referring agent receives a percentage of the AGCI generated by the agents they brought to CBCP.

In order to earn in the Loyalty Rewards... the referred agent must introduce the prospective associate to the Office Manager, Company Recruiter or Broker/Owners. Ask for the Loyalty Rewards brochure for more details.


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